If you are a businessman, retailer, or anyone who want’s to sell online. You have to know the best ways to Increase Sales of Online Products. You, people, have lot’s of topics need to know. Like how to increase sales online? Increase sales on amazon. How to increase online sales through social media? Increase online sales for small business. Sales on local business. Increase sales on e-commerce site.
As you already know that problem and solutions always beside each other. Largest Stage provides you with the Top ways to Increase Sales of Online Products. So, let’s get started and get more online sales?
Overview of Basis Things for Online Sales
Basically, boosting online sales is the main objective of countless businesses, huge and small alike. Whether you run a mom-and-pop retail company or work for a vast e-commerce giant. Like Amazon, enhancing sales with online networks is a little like bowling a strike. It looks a great deal easier than it is.
|1. Be Honest in Your Sales Copy|
|2. Get More Ad Clicks with Ad Extensions|
|3. Show Off Customer Testimonials and Trust Signals|
|4. Create a Sense of Urgency|
|5. Offer a Bulletproof Money-Back Guarantee|
|6. Offer Fewer Choices|
|7. Target Lookalike Audiences on Facebook|
|8. Reduce Friction in the Checkout Process|
|9. Provide as Many Payment Options as Possible|
|10. Invest in Quality Product Images|
|11. Get Rid of Your Landing Pages|
|12. Give Gmail Ads a Try|
|13. Keep Messaging Consistent Across Campaigns and Your Site|
|14. Answer Every Question and Address Every Objection in Your Copy|
|15. Give Away As Much As You Possibly Can for Free|
|16. Impress New Customers with an Amazing Follow-Up Email|
|17. Add an Opt-In Pop-Up Offer to Push Them Over the Edge|
|18. Create and Target Detailed Buyer Personas|
|19. Grow Online Sales with Mobile Optimization|
|20. Implement Tiered Pricing|
|21. Nail Your Value Proposition – And Make It Immediately Obvious|
|22. Use the Voice of the Customer for More Resonant Ad Campaigns|
|23. Actually Talk to Your Prospects on Social Media|
|24. Use Remarketing to Close Way More Deals|
|25. Pinpoint Your Best Attribution and Conversion Paths|
|26. Great Content Marketing|
|27. Influencer marketing|
|28. Video Marketing|
|29. Motion Graphic|
|30. Thanks you Card|
Luckily, there are lots of ways you can make more sales online, much of which you can apply right away. Several of these tips focus on certain techniques you can implement, whereas others are much more generalized. In this post, we’ll be looking at 30 such techniques. So whether you market physical items or run a service-based service. Here are 30 actionable techniques you can make use of to raise online sales performance.
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Be Honest in Your Online Sales
This might seem painfully obvious, but it’s amazing to me how many sites write checks their products can’t cash. Not only is honesty in your copy crucial to your business’s reputation. But it also fosters and encourages trust in your brand. Don’t make claims you can’t substantiate, and don’t use hyperbole lightly. Today’s consumers are hypersensitive to marketing BS. So be honest, straightforward, and approachable in all your sales copy, from your homepage to your email campaigns.
This principle also applies to how you position yourself as a business. Ever come across a site run by one or two people. Still, it features copy that would be better suited to a multinational enterprise company? This approach not only makes you look foolish it also damages your brand’s credibility. If you’re a small company, take pride in that and be upfront about it. Many consumers are turning to smaller businesses precisely because of the more individualized, personal service they can offer. Don’t try to be something you’re not.
Get More Ad Clicks with Ad Extensions
If you’re selling stuff online, ad extensions are a no-brainer. This feature (available in both AdWords and Bing) allows you to make your ad bigger with more places to click. And it doesn’t cost any extra! AND it increases your ad’s click-through rate! Amazing, right?
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In the above example, the links to “Men’s Sunglasses” and “Women’s Sunglasses”. Give people looking to buy a new pair of Ray-Ban’s two additional places to click. That saves the potential customer a step and makes it easier and faster to find what they want. (so they go to your site instead of a competitor’s).
Show Off Customer Testimonials and Trust Signals
In today’s social networks setting, customer responses have never been more important. Thankfully, this suggests that your completely satisfied. Customers can give you one of the most important tools in your collection– testimonies.
Myriads of pleased consumers are significantly extra significant than the best-written sales duplicate. So make sure you include gushing endorsements and evaluations from your hardcore. Brand name evangelists spurting concerning exactly how wonderful you are. These could show up on your product web pages, touchdown web pages, pricing web page, even your home page. For more information, look into my blog post on the power of consumer reviews.
Similarly, the inclusion of trust signals can be a superb way to boost internet sales. As it develops a more desirable assumption of your brand name psychological of the possibility and can overcome doubts preemptively. If your organization has any specialist accreditations. Even something as routine as a Bbb accreditation or membership to your regional chamber of business). Place these trust signals front and fixate your site. If you have a remarkable listing of pleased clients, make sure your potential customers learn about it.
Create a Sense of Urgency
It’s important to be honest and transparent about who you are and what you do. But there’s no rule against creating a sense of urgency to persuade prospects to buy from you right now.
Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products. Although the ways you can accomplish this are as diverse as the products you can buy online. Some strategies may be more effective than others. For example, if you don’t (or can’t) make a limited-edition product to entice prospects. Maybe you can offer a financial incentive to customers. Who commit to a purchase right away. Such as free shipping or a discount.
In AdWords, you can use ad customizers to display a countdown on a seasonal offer or limited-time sale: However you choose to do it, creating a sense of urgency is a great way to increase online sales.
Offer a Bulletproof Money-Back Guarantee
Usually, one of the most effective factors in a consumer’s choice not to acquire something is danger hostility– the desire to prevent a prospective loss. The majority of times, this viewed risk is a financial one. Why should somebody get your items? What happens if they don’t work, or the consumer doesn’t like them? Even small acquisitions can lug the threat of “buyer’s remorse,” so conquer this argument from the outset by using a bulletproof money-back guarantee.
The even more danger you remove from the prospect’s decision, the more likely they are to purchase from you, so eliminate anything that might put off potential customers from purchasing from you.
Offer Fewer Choices
To several services, this concept is just unthinkable. Certainly, providing even more items is a fantastic way to increase sales! Well, not necessarily. Actually, in many circumstances, a better selection of choice can cause indecisiveness on the part of the possibility, which subsequently causes shed sales.
If you have a variety of items, think about structuring your site or product web pages in a manner that supplies site visitors as few options as feasible. That lowers the possibility that the visitor will certainly be bewildered by loads of different products. That can be completed by preparing your items into increasingly slim groups (an added reward of which is supplying visitors better simplicity to locate what they’re searching for), or you might position greater focus on fewer private products. In any case, keep in mind that the more selections you provide, the most likely a consumer is to jump and go somewhere else.
Target Lookalike Audiences on Facebook
Among the best means to boost online sales is to use the information you have concerning your existing clients to find individuals much like them. Facebook enables you to do this through the targeting of lookalike audiences.
Lookalike target markets in Facebook are customers on Facebook who share characteristics and actions to clients in your database. You publish your information to Facebook, which cross-references its information (and info from third-party data brokers) to produce suits based upon the requirements you specify. You can also use tracking pixels and information from app setups to assist you in creating lookalike audiences. That is an excellent means to make the information on your existing consumers work for you. It efficiently enables you to significantly expand your reach with minimal effort and make use of very targeted ads to entice Facebook individuals comparable to your existing consumers.
Provide as Many Payment Options as Possible
Okay, so your business takes credit cards. What concerning Google Purse repayments? Or ApplePay? What about Red stripe? WePay?
Customers have an extra choice than ever regarding exactly how they pay for products and solutions, and not everybody prefers to use American Express. By offering even more payment alternatives, consisting of more recent solutions becoming progressively preferred on mobile, you’re making it much easier for potential customers to give you their cash. Certainly, it can be a problem to enhance your website (and checkout procedure, as we went over) to include all these alternatives, yet doing so is a wonderful way to increase online sales, specifically if your website has substantial mobile traffic.
Invest in Quality Product Images
There’s compelling evidence that well-presented food actually tastes better than sloppily plated dishes. Given how important appearance is in relation to how we perceive things (including other people), it stands to reason that investing in quality product photography will have a similar effect on visitors to your site.
Regardless of what you sell, include high-quality images of your products – no tiny thumbnails or poorly lit shots taken in your stock room. Also be sure to include a wide range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out. People love to kick a product’s proverbial tires before buying, especially online.
Get Rid of Your Landing Pages
We’ve mentioned this strategy before, and it usually raises more than a few eyebrows to say the least. However, we’re not advocating for eliminating landing pages unncessesarily, but rather optimizing your online ads to align with how many consumers actually browse the Web and shop online.
Call-Only campaigns in Facebook and AdWords are an excellent example of a situation in which removing the traditional landing page entirely makes a lot of sense. Most people don’t want to spend several minutes browsing pages on their mobile device – they simply want to get in touch with your business.
By utilizing Call-Only ads, you’re making it easier for prospects to reach out to your business, eliminating one of the leakiest stages of the classic online sales funnel completely, and potentially increasing the volume of calls to your business – one of the most valuable lead sources to many businesses. People who call you are practically begging you to sell them something.
Give Gmail Ads a Try
After years in and out of beta, Gmail Ads are FINALLY available to everyone. This is an exciting way to reach prospects and increase sales.
If you’re already reaching customers when they search and when they browse on social, why not go the extra mile and hit them while they’re in their inboxes, too? One of the most effective ways to use Gmail Ads is by targeting competitor keywords. People who are in the market for your competitors’ products are getting emails from your competitors that mention their brand terms right now. By targeting those same terms you can show up in their inboxes and hopefully change their minds.
Keep Messaging Consistent Across Campaigns and Your Site
Ever clicked a PPC ad that grabbed your attention, only to be taken to an irrelevant landing page (bad) or the site’s homepage (worse)? Did you end up buying whatever you were looking for from that site? Probably not.
If a user clicks an ad for a specific product or service, the page they’re taken to should be about that specific product or service – not a related category, not a special offer for another product, but that specific product. Make sure your messaging is relevant across your PPC and paid social campaigns and the pages associated with them, so that ad clicks actually turn into sales.
Answer Every Question and Address Every Objection in Your Copy
One of the most dangerous pitfalls you can fall into when trying to sell online is making assumptions about your prospective customers’ knowledge of your product, service, or even market. Many companies mistakenly believe their customers know more about what they’re selling than they actually do, which results in unanswered questions or objections that are failed to be addressed – both of which can harm sales.
Consider every question you can possibly think of about your product, and answer it in your copy on your product pages. Similarly, think about every potential objection a prospect might have about your offering, and preemptively overcome it in your copy. This might seem impractical, but remember, you’re not bombarding prospects with unnecessary information – you’re giving them exactly what they need to make an informed decision. This approach is also an excellent exercise in writing tight, clear, concise copy. If you’re worried there’s too much copy, you can always trim it down. Just keep the focus on the customer and how it benefits them, not why your company is so awesome.
Give Away As Much As You Possible Can for Free
People love free stuff, and the more you give away for free, the more favorably prospective customers are likely to perceive you and your brand, which can result in more online sales.
Look at your current offerings. Can you give anything away for free? If you’re in the software business as we are, it’s easy to offer free, no-obligation trials of your software. Even if you’re not, you can just as easily give away samplers, trial memberships, two-for-one offers, and other reward-based incentives. Giving stuff away for free isn’t just a great way to improve people’s perception of your business, it’s also a great way to introduce them to your must-have products and tempt them to buy more.
Create and Target Detailed Buyer Personas
I’m going to go ahead and assume that you’re already creating buyer personas (because if you aren’t, you’re in real trouble), but I am going to challenge you to create even more detailed buyer personas than you have in the past.
If you’ve ever looked at the targeting options available to Facebook advertisers, you may have seen the amazing granularity with which you can target users on Facebook – advertisers can target users based on the square footage of their home, the university from which they earned their degree, and even where they plan on going for their next vacation (as Margot revealed in her fascinating post about amazingly granular Facebook audiences).
Obviously, this degree of specificity may be a little overkill for your buyer personas, but the better you “know” your ideal customers, the more likely they are to respond to carefully crafted messaging tailored specifically to their lives. Push yourself to create more detailed buyer personas than you ever have before. To learn more about this process, check out my detailed guide to creating buyer personas.
Implement Tiered Pricing
When you go to a restaurant, the chances are pretty good that you’ll invariably choose one of the mid-priced dishes. This is because many restaurants manipulate psychology to push people toward the mid-range meals. We’ll often avoid the cheapest dishes – and the most expensive – making the middle-tier options the most appealing. This is a technique known as “decoy pricing.” The same principle can be leveraged to increase sales online with tiered pricing structures.
By including a third “decoy” option in your pricing structure, you can push people toward the middle option – the one you really want them to buy. Sure, some people will go for the most expensive option anyway (which is a bonus, revenue-wise), but most will subconsciously avoid the decoy and choose the middle-tier option, which is precisely what you want them to do.
Many companies leverage this psychological principle (also known as the “asymmetric dominance effect”) to make us buy what they want. To learn more about decoy pricing, check out this post by Neil Patel at MarketingLand.
Add an Opt-In Pop-Up Offer to Push Them Over the Edge
If you’re looking to increase sales in retail, don’t ignore the potential of opt-in offers – prompts that encourage people to sign up for your newsletter, mailing list, or loyalty programs. Using opt-in offers can not only significantly increase the number of contacts in your database (a major asset for future email marketing campaigns), but also increase online sales in the short term.
Prospective customers who are on the fence about buying from you may well be swayed by a well-placed opt-in offer for, say, free shipping, or 10% of their first order. Even if they decide against the purchase at that time, but do sign up for your opt-in offer, you’ve still added them to your database and they may choose to return later to complete the sale.
When launching an opt-in offer, be sure to test every element for maximum optimization. Test the phrasing of the copy, the position at which it appears on your site, and the flow that visitors are directed through the process. A/B test different offers and see which ones yield a greater volume of sign-ups. Consider having the pop-up be triggered by a site exit so visitors see it just before they’re about the leave the page. The more people that sign up for your newsletter or loyalty program, the more potential sales you can make in the future.
Grow Online Sales with Mobile Optimization
The number of online businesses with poorly designed, badly optimized “mobile” sites is amazing.
Mobile search has already eclipsed desktop search in volume. If you don’t want to leave sales on the table, it’s vital that your site is optimized for mobile – and not purely from a technical perspective.
Make it as easy as possible for mobile visitors to buy whatever you’re selling. This may involve an extensive overhaul of your checkout process (see tip #18), or the design and launch of an entirely separate mobile site. Amazon’s mobile site is an excellent example of how mobile ecommerce can (and arguably should) be done, but you don’t need Amazon’s resources to create a compelling, user-friendly experience for visitors on mobile.
Navigation and user experience are among the most crucial elements of a well-designed, highly optimized mobile experience. The harder it is for visitors to find – and buy – what they want, the more likely they are to abandon your site altogether and take their business elsewhere. Pages should load near-instantaneously, and navigation should be logical. Don’t ask for too much information, only the bare minimum you need to either make the sale or market to prospects later. Allow visitors to come back to their carts later, even on another device. Don’t expect mobile visitors to convert in a single session, because they probably (almost definitely) won’t – but they might convert later, if you make it easy for them to do so.
Think of your mobile visitors and do everything you possibly can to make it effortless for them to buy from you while they’re on the go.
Impress New Customers with an Amazing Follow-Up Email
Sadly, the customer experience typically ends for many businesses when they’ve finally got their hands on a customer’s money. This is a terrible mistake for customer retention. To increase sales volume online, make sure you have a thoughtful, considerate, genuinely useful follow-up procedure in place for new customers.
As a hardcore computer geek, I’m always ordering stuff from Newegg.com – replacement parts, new components, and other deliciously geeky stuff. The reason I’ve been a loyal Newegg customer for many years isn’t just the price of the goods (which is highly competitive), but rather the focus on customer service and the follow-up process Newegg has in place.
Whenever I place an order, I receive detailed summaries of my purchase (including vital tracking information so I can hit “Refresh” on the order page to see where my stuff is), as well as customer service information, links to relevant products I might be interested in, and all sorts of other resources. I’m prompted to leave reviews and feedback about my experience, encouraged to contact a real person if I have questions about my order, and can even discuss or answer questions about my purchase for other users who are considering buying whatever I just splurged on. Generally speaking, it’s just a great shopping experience – which is why I’ve been buying my hardware from Newegg for years.
Don’t forget about your customers as soon as they’ve given you their credit card details. The more attention you pay to them after they’ve bought something, the more likely they are to become fiercely loyal brand evangelists who will not only turn into satisfied repeat customers, but will also go and tell and their friends (and blog readers) about how great you are. When a customer buys something, offer them something for free (see tip #11). Talk to them on social media (more on this shortly). Send them a thoughtful, useful follow-up email with incentives to buy from you again. However you do it, make your customers feel like the precious little snowflakes they are – think relationships, not transactions.
Nail Your Value Proposition – And Make It Immediately Obvious
Far too many companies lose sales and waste time by focusing on themselves. Remember how we discussed that people don’t want to buy things, only solve their problems? Well, another painful truth is that unless your customers are the brand evangelists we’ve been talking about, the vast majority of them don’t care about you or your company – only how your products or services will make their lives better. This is why your value proposition should take center stage in all your marketing communications and site content.
Essentially, your value proposition is the primary reason customers should buy from you, not your competitors, and the promise of the value prospects will receive by investing in whatever you’re selling. Value propositions can be broken down into three main areas:
Relevance: How your product/service will solve customers’ problems
Quantifiable value: The specific benefits your product/service offers
Differentiator: Why customers should buy from you and not a competing company
When you break down a value proposition into these three components, it becomes easy to see why these elements should inform virtually everything about your marketing messaging and site content, from the copy on your homepage to the content of your email marketing campaigns. Why wouldn’t you focus exclusively on these aspects of your products?
Take a look at your landing page copy, sales collateral, and other marketing materials. Is the value proposition immediately obvious? If not, it’s time to go back to the drawing board. Everything your prospects see should tie back to your value proposition in one way or another. The greater the perceived value you can create surrounding your products or services, the more sales you’ll make.
Use the Voice of the Customer for More Resonant Ad Campaigns
Hopefully you’re already using PPC and paid social to expand your reach and find new audiences. However, the language you use in your campaigns can have a tremendous impact on your conversion rates (and, therefore, your sales), so my fourth tip is to use “the voice of the customer” in your campaigns – but what does this mean?
The voice of the customer is a market research technique that aligns copy with the needs, wants, pain points, expectations, and aversions of the consumer being targeted by that particular messaging. This process often includes language and phrasing used by customers themselves during market research and focus group testing.
The example above, from accounting software company FreshBooks, uses the voice of the customer to great effect. During its market research, FreshBooks discovered that its target market (small-business owners) found bookkeeping to be painful and challenging, and so it incorporated language used by its target market in its messaging.
This technique can be extraordinarily powerful, as you’re using the exact phrasing used by your ideal customers to reach your ideal customers. To learn more about how to incorporate this into your own campaigns, check out this post on the voice of the customer.
Pinpoint Your Best Attribution and Conversion Paths
Sometimes, it feels as though you’re doing everything right, only to see your conversion rates hovering somewhere between “miserable” and “pathetic.” Oftentimes, this isn’t anything to do with the messaging or positioning of your ads (though it pays to look at this closely), but rather a misunderstanding of when and where conversions are happening.
One of the first things you should do if your conversion rates look low is to examine your attribution models and conversion pathways in Analytics. You may be surprised to find that parts of your marketing strategy that seem like conversion duds actually have a big influence on your online sales. For example, maybe organic search isn’t a great channel for converting into sales, but people who find you first through organic search, and then see a Facebook ad are highly like to become a paying customer. If that’s the case, you should double-down on content marketing and pour some money into Facebook remarketing too (see Tip #1, below).
Actually Talk to Your Prospects on Social Media
Energetic involvement with potential customers using social media sites is overlooked as a potential sales tool by far way too many services. Because it is viewed as having a negligible impact on actual sales– when this is one of the very best methods, you can increase brand awareness, consumer satisfaction, and sales.
Think about a time when you tweeted at a firm or discussed a brand’s Facebook web page– and the business reacted to you directly. What result did this have on your understanding of that brand name? I’ll bet it became substantially much more positive. Providing a quick, straightforward solution to inquiries that possible customers have about your offerings is a wonderful way to enhance sales. Even more focus you are viewed as paying to potential consumers, the most likely people are to want to purchase from you. That additionally results in unrequested social feedback amongst users themselves– the sort of brand name exposure and “advertising” you can’t purchase (well, not in a manner that appears legitimate, anyhow).
Use Remarketing to Close Way More Deals
Regardless of whether you’re running a Pay Per Click campaign or a Facebook ad campaign, any electronic advertising effort takes time, cash, and effort to complete. If you’re not making use of remarketing, you’re essentially counting on potential clients transforming immediately, which virtually never occurs (and is precisely as insane as it sounds).
Whether you’re remarketing your content or a certain time-sensitive sale deal. Remarketing is probably the solitary most reliable means to boost sales online. Not only does remarketing keep your brand at the center of leads’ minds. But it also gives would-be customers numerous additional chances to transform. Provided the often-fractured consumer journey. Which now normally takes place across at the very least a day or two and several devices. Also remarketing lines up with just how today’s consumers favor to shop. Which is wherever and whenever they pick.
Remarketing is a nuanced topic with special considerations relying on whether you’re remarketing with paid search or paid social.
So, now you can get the sales increase for your business that you are looking for. Here are some bonus tips for you.
Bonus Tips for Increase the Online Sales
|1. Increase the number of customers|
|2. Increase the average order size|
|3. Quantity discount (Buy more, save more!)|
|4. Upsell a product that cost about 60% less |
Question: When somebody buys a shirt, should you upsell them a tie, or the whole suit?
The right answer is a “tie.” It’s (usually) cheaper and hence seems like a small thing to add. If you try to upsell something more expensive, you’d counter the same friction as you did with the initial product. (That doesn’t mean it can’t work, just that it’s harder).
The time-tested 60×60 rule says that your customers will buy an upsell 60% percent of the time for up to 60% of the original purchase price. Any upsell you offer must be congruent with the original purchase. When they buy shoes, you offer shoe-care products, not a keychain.
|5. Product bundling|
Product bundling—offering something to go with the initial product for a special price—is a great way to increase the average order size. Amazon frequently recommends you get a bundle
“Do you need batteries?” Sometimes you can get the extra sale by reminding customers of a new need that they’ll have because of buying the initial product. This can be an easy sale because it’s rational. It makes sense.
If you buy an LED flashlight on Best Buy, you’re immediately offered batteries to go with it:
One interesting thing you can do is to tell someone not to buy the complementary product if they don’t need it. This can reduce friction.
If a customer expects to go straight to the checkout but then gets smacked with an upsell, it’s nice to word it in a way that reduces the pressure and lets them feel in control.
|7. Longer commitment|
Charge monthly? Get them to sign up for a longer time period. Get Response lures with a 18% annual discount:
|8. Extended warranty|
If you’ve ever bought a gadget, you’ve probably been offered an extended warranty—for a price.
Even though, statistically speaking, extended warranties are almost always a bad deal for the buyer. It provides peace of mind. Amazon immediately offers a “Protection Plan” if you add a TV to your cart.
|9. Expedited delivery|
If you sell physical products or do custom work (be it software development or engraving jewelry), you can get people to pay more for faster service.
HP ships your purchases faster if you pony up additional $8.30:
Once you’ve maxed out your options to increase the average order value, it’s time to move on to your third method of increasing sales—getting those same customers to come back again (and again).
|10. Offer coupons with the order|
|11. Save credit card details|
|12. Customer experience|
People remember experiences. If the experience your website provided sucked, they won’t come back. Investment in user experience pays off.
Somebody on Quora suggests that Play.com (now part of Rakuten) provides a great experience. I did a search on Twitter, and it could be true:
|13. Release or introduced a new, better model every year|
When trying to increase your sales, don’t forget the other two ways in addition to getting new customers. Optimize for all three ways and enjoy growth thanks to previously untapped opportunities.