Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online may be a big deal lately . After all, internet usage has quite doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.
So, what’s digital marketing? Digital marketing is like all other sort of marketing—it’s how to attach with and influence your potential customers. the important difference is, you connect with and influence those customers online.
What is Digital Marketing?
Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great samples of digital marketing—they help introduce people to your company and convince them to shop for .
Here are a number of the foremost common digital marketing assets and methods businesses use to succeed in people online:
Digital Marketing Assets
Almost anything are often a digital marketing asset. It simply must be a marketing tool you employ online. That being said, many of us don’t realize what percentage digital marketing assets they need at their disposal. Here are just a couple of examples:
Branded assets (logos, icons, acronyms, etc)
Video content (video ads, product demos, etc)
Images (infographics, product shots, company photos, etc)
Written content (blog posts, eBooks, product descriptions, testimonials, etc)
Online products or tools (SaaS, calculators, interactive content, etc)
Social media pages
As you’ll probably imagine, this list just scratches the surface. Most digital marketing assets will fall under one among these categories, but clever marketers are constantly arising with new ways to succeed in customers online, therefore the list keeps growing!
Digital Marketing Strategies
The list of digital marketing strategies is additionally constantly evolving, but here are a number of the strategies most businesses are using:
Pay-per-click (PPC) advertising is really a broad term that covers any sort of digital marketing where you buy every user who clicks on a billboard . for instance , Google AdWords may be a sort of PPC advertising called “paid search advertising” (which we’ll re-evaluate during a second). Facebook Ads are another sort of PPC advertising called “paid social media advertising” (again, we’ll get into that shortly).
Paid Search Advertising
Google, Bing and Yahoo all allow you to run text ads on their program Results Pages (SERPs). Paid search advertising is one among the simplest ways to focus on potential customers who are actively checking out a product or service like yours.
Search Engine Optimization (SEO)
If you don’t want to pay to point out up within the SERPs, you’ll also use program optimization (SEO) to undertake and rank pages or blog posts on your site organically. You don’t need to pay directly for each click, but getting a page to rank usually takes quite little bit of time and energy (for a more in-depth comparison of paid search and SEO, inspect this article).
Paid Social Media Advertising
Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences which may not remember that your business, product or service exists.
Social Media Marketing
Like SEO, social media marketing is that the free, organic thanks to use social media platforms like Facebook or Twitter to plug your business. And, a bit like SEO, organically marketing your business on social media takes tons longer and energy , but within the end of the day , it can deliver less expensive results.
Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is that the art and science of improving your online user experience. Most of the time, businesses use CRO to urge more conversions (leads, chats, calls, sales, etc) out of their existing website traffic.